MANDY MARTINEZ

Portfolio

✢ 2025 ✢

Not all stories fit on a resume—here’s mine.

I am a marketing and eCommerce
professional based in the Philippines with
over five years of experience.

I earned my bachelor's degree in
Business Administration with a major in
Economics, graduating magna cum
laude.

My journey began in content creation

and social media management, where I
helped brands elevate their online
presence through compelling visuals and
strategic campaigns.

Over time, I expanded my expertise into
eCommerce, specializing in TikTok Shop
and leveraging live-selling promotions to
drive sales and engagement.

My journey

About me

Whether it's building an engaging brand
presence, optimizing digital platforms, or
executing data-driven marketing strategies, I
thrive on merging creativity with strategy to
help businesses grow.

• Poco Deli -European Restaurant Group

Ecommerce & Marketing Manager | Sep 2023 - Present

• 
  
• Lumistar Media Inc. —Tiktok Shop Agency Partner

Chief Operations Officer | Aug 2023 - May 2024

• 
  
• Finish Green Plug & Play —US Real Estate CRM
• Marketing Specialist & Website Designer | March 2022-July 2023
• 
  
• Skyline Serviced Apartments —UK Real Estate Company
• Marketing Manager | July 2020 - July 2023
• 
  

Background

I've worked with

Operations &

Business
Development

As COO of Lumistar, an official TikTok
Shop partner agency, I oversaw
company operations, team expansion,
brand onboarding, and strategic
partnerships. I played a key role in
structuring the agency, streamlining
workflows, and ensuring seamless
execution of eCommerce initiatives,
contributing to the success of our in-
house creators who earned multiple
TikTok Creator Awards.

I played a key role in
developing Lumistar’s TikTok
Affiliate Program, by pairing
brands with UGC creators to
drive sales through Yellow
Basket videos. I led a team
overseeing brand onboarding,
influencer selection, content
fulfillment, and sales tracking.

Affiliate
Marketing

Program

I helped Poco Deli and Kee’s Singapore
Roast grow their sales by expanding into
GrabFood, GrabMart, and FoodPanda,
increasing their total daily revenue.

This involved account setup, competitor
analysis, pricing strategy, creating and
optimizing product listings with high-quality
content and SEO, managing storefronts,
running ad campaigns, and overseeing
overall marketplace performance.

Delivery
Platforms

Beyond building systems and
strategizing for businesses—my
experience in multimedia has always
been the bridge between strategy and
creativity, bringing brands to life.

Produced high-quality social media reels for Colliers Canada and
animated a comprehensive 10-hour property course for real estate
entrepreneur Ahmed Khan.

Editing Softwares:

• Adobe Premiere
• Camtasia
• Descript
• Capcut

Video Editing

Photography

Designed a captivating lookbook for Carisse, a local Philippine clothing brand
blending '70s and '90s elegance with a summery tropical twist, inspired by icons
like Brigitte Bardot and Cindy Crawford.

Editing Softwares:

• Lightroom
• Photoshop